COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, in which deceptive practices aimed at inflating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To co

Banner ads are a ubiquitous form of online advertising that often appear at the top of web pages. These square advertisements display image-based content to attract potential customers. Banner ads are known for their extensive visibility and capability to consistently market products or services. They commonly incorporate appealing designs and enga